Because not every phone boleh (could) play MP4 or AVI. But almost every phone with a color screen supported 3GP. The word "boleh" in the keyword signals capability testing – users wanted content that their device could handle.
And so, Awek's dream came true. She became a famous performer, celebrated for her talent and her dedication to sharing the beauty of Malay culture with the world. The 3GP videos she once shared on Myspace and Facebook had been the beginning of her journey, a journey that took her to places she had only ever dreamed of. Professional Report: Commentary on "3gp melayu boleh awek