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The State of Play: Who Owns What in Entertainment (And What They’re Winning At)

Walt Disney Studios

As of early 2026, the global entertainment landscape is dominated by five major Hollywood studios and a rapidly expanding streaming and regional market. currently holds the largest market share at 28% , followed by Warner Bros. Entertainment at 21% and Universal Studios at 20% . The "Big Five" Hollywood Studios

In-House Brand Studios

: Companies like Red Bull and Nike are creating their own long-form documentaries and films to build brand affinity directly [2, 10]. Brazzers Top 20 Most Viewed Scenes of All Time ...

The industry is dominated by a handful of conglomerates that control the vast majority of intellectual property (IP). The State of Play: Who Owns What in

Popular Productions

: Key hits include the Mission: Impossible series, Scream 7 , and Sonic the Hedgehog 3 . The Streaming Power Players The "Big Five" Hollywood Studios In-House Brand Studios