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Dr. Ahmed Taher, co-author of "Business Development" with Hatem El-Zuhairry, presents business development as a "strategic stretch" that leverages existing company resources to align internal capabilities with external market opportunities. His work focuses on bridging gaps in core values—customer, ethics, human, and operational—through a rigorous, research-based approach to growth. Explore his research on business development as a strategic tool at ResearchGate .
In today's fast-paced and competitive business landscape, companies are constantly seeking innovative ways to stay ahead of the curve and drive growth. Business development is a critical aspect of any organization's success, and it requires a deep understanding of market trends, customer needs, and strategic planning. Ahmed Taher, a renowned expert in business development, has shared his expertise in a comprehensive guide that is now available in PDF format. business development ahmed taher pdf
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Overall, the guide strikes a , making it a valuable reference for both newcomers and seasoned BD leaders. the guide strikes a
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In Dr. Taher’s framework, business development is not merely a sales function but a comprehensive strategic process that bridges the gap between marketing theory and operational success. His approach emphasizes that for a business to grow sustainably, it must align its internal values with its external market positioning. Nile University, Egypt Key Pillars of Business Development