"Hey friends! Cory Chase here, and I'm excited to invite you to join me on a fun adventure! ¡Choose a hole, honey!¡ Let's play a game where we explore different 'holes' or paths, and see where they take us. Will you choose:

Introduction: The Anatomy of a Viral Search Phrase

Psychologist Barry Schwartz famously argued that an abundance of choice leads to anxiety and paralysis. Nowhere is this more true than in the "choose a hole" scenario.

Conclusion

Core Experience