iTunes 10.13.99 or earlier

The error message stating you need typically occurs when you try to install a legacy standalone version of iTunes on a modern Mac running macOS Catalina (10.15) or later. On these newer systems, iTunes has been discontinued and replaced by dedicated apps: Apple Music , Apple TV , and Apple Podcasts . Why You're Seeing This Error

Conclusion

The error commonly indicates:

If you are using an older version of macOS (High Sierra or earlier) and need the software:

Practical steps to proceed safely (concise checklist)

Downloading iTunes 10.13.9 for Mac