Easyjet Rounded Book Font ((new)) -
EasyJet Rounded
The primary typeface used by EasyJet for its branding and advertising is . While the iconic logo uses a modified version of Cooper Black , the "Rounded" family—specifically the Book weight—is the workhorse for their communications, designed to feel friendly, modern, and approachable. Guide to Using EasyJet Rounded Book 1. Understand the Brand Identity
"easyJet Rounded Book Font" typically refers to a custom variant of the airline's typographic system, often identified as Easyjet Rounded
Cooper Black
EasyJet's primary font is a customized version of , often referred to as "EasyJet Rounded" or part of their bespoke brand family, EasyJet Sans . While the iconic logo uses a modified Cooper Black, the airline's broader brand identity, including digital and print body text, often utilizes "EasyJet Rounded Book" or "EasyJet Rounded Medium." Overview of EasyJet Rounded Book EASYJET ROUNDED BOOK FONT
, which some find to be a limiting, "English-centered" stylistic choice. Contrast with Logo
: This is the "hero" font used for the business name. Designed by Oswald Bruce Cooper in 1921, it is a playful, extra-bold serif with soft, rounded edges. It is never used in bold, italics, or underlined formats within the logo. EasyJet Rounded The primary typeface used by EasyJet
Designers argued over its origin. Some swore it had been sketched on a napkin during a sunset flight; others claimed it was forged in a type foundry after an afternoon of tea and conversation. In coffee shops, students pasted mock boarding passes using the font and wrote little itineraries — "Explore. Breathe. Return." Small cafés leaned into the aesthetic; a bakery printed its daily specials in the same type, and customers smiled at how approachable the language felt.
Design Philosophy
: The font features a friendly, rounded appearance intended to reflect easyJet's values of simplicity, innovation, and fun. Understand the Brand Identity "easyJet Rounded Book Font"
By using a Rounded Book weight, easyJet subconsciously tells the customer: "We are easy. We are approachable. We are not a stiff corporate airline." The rounded edges mimic the visual language of digital user interfaces (UI), making the text feel like a button you want to press rather than a contract you have to sign.
Similar Fonts
: If you are looking for a similar aesthetic for your own projects, designers often recommend: