El mito del emprendedor The E-Myth Revisited ) de Michael E. Gerber es una obra fundamental para entender por qué la mayoría de las pequeñas empresas fracasan y cómo evitarlo. Google Books Enlaces para Leer o Descargar
In , Michael Gerber explains the fatal assumption most people make: that because you understand the technical work of a business, you understand a business that does that technical work. The 3 Personalities We All Struggle With: The Entrepreneur: The visionary and the dreamer. The Manager: The one obsessed with order and systems. The Technician: The one who just wants to "do the work." el mito del emprendedor pdf drive