by Dr. S.S. Khanka , published by S. Chand & Company , is a widely recognized textbook in Indian universities for B.Com, M.Com, and MBA students. It is praised for its structured approach to explaining complex entrepreneurial concepts in a simple, easy-to-follow style. Core Content & Key Features
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: Covers the evolution, definition, and classification of entrepreneurs, including specific focus areas like Women , Rural , and Social Entrepreneurship .