The early 2020s saw a surge in region‑specific streaming platforms catering to linguistic and cultural niches across India. While giants such as Netflix, Amazon Prime, and Disney+ Hotstar dominated the national market, regional services— among them—leveraged localized storytelling to attract a dedicated subscriber base. NeonX, launched in 2021, positioned itself as a hub for bold, experimental content in Hindi, Punjabi, and other vernacular languages.
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