Key Activities

In the Business Model Canvas, are the most important actions a company must take to operate successfully and deliver its unique value proposition. They represent the essential operational "backbone" that transforms resources into value for customers. Core Categories of Key Activities

Essential for businesses where a platform is the primary resource (e.g.,

Step 2: Look at Distribution Channels

How does the product get to the customer?

Key Activities are the most important tasks a company must perform to deliver its value propositions, reach customers, maintain revenue streams, and operate efficiently. They connect resources and partners to outcomes customers pay for.

8. Conclusion

4. The Relationship with Other Building Blocks

Examples:

eBay managing its marketplace, Visa processing transactions, or Facebook maintaining its social network.

Q: What if my business has two different models?

You may need two Business Model Canvases (a common strategy for hybrid businesses like "Product + Service" or "Retail + Media"). The Key Activities for the product division (manufacturing) will conflict with the media division (content creation).

Common in service-oriented businesses like consultancies or hospitals. These activities involve finding unique solutions to individual customer problems, often requiring extensive knowledge management. Platform/Network: