Marketing 6.0, termed "Metamarketing" by Philip Kotler, represents the next evolution in the digital era. It focuses on the seamless integration of physical and virtual realities to create an immersive customer experience. As consumers spend more time in digital environments like the metaverse and augmented reality, brands must adapt to stay relevant.
—a strategy that blurs the lines between physical and digital worlds to create seamless, "phygital" experiences kotler marketing 6.0
: Using artificial intelligence to launch new products, communicate brand values, and drive hyper-personalization. Data-Driven Ethics Marketing 6
have integrated Marketing 6.0 as a key topic for analyzing digital economy trends. Library Access termed "Metamarketing" by Philip Kotler