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The Ultimate Guide to Dieter Rams: "Less but Better" and the PDF That Changed Design History

"Less, but better" is not merely about removing features (simplicity for its own sake). It is a precise, rigorous process. Something that is "less but better" is:

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1. Innovative: Good design is innovative and forward-thinking.
2. Functional: Good design is functional and useful.
3. Aesthetic: Good design is beautiful and visually appealing.
4. Understandable: Good design makes a product easy to understand and use.
5. Honest: Good design is honest and transparent.
6. Durable: Good design creates products that are durable and long-lasting.
7. Free of superfluity: Good design eliminates unnecessary features and elements.
8. Ecological: Good design is environmentally friendly and sustainable.
9. Simple: Good design is simple and easy to use.
10. Discrete: Good design is discreet and unobtrusive.

It is often said that if you want to understand the design philosophy of Apple (and Jony Ive), you must first study Dieter Rams. The iPhone? The calculator app? The unibody laptops? They all have Rams' DNA in their blood. less but better dieter rams pdf

5. Red Flags in "Less But Better" PDFs