The entertainment and media (E&M) industry is undergoing a significant transition as it moves toward a US$3.5 trillion global market value by 2029
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Social media has transformed the way we consume and interact with entertainment content. Platforms like Netflix, Hulu, and YouTube have made it easier than ever to access a vast library of content, while social media influencers and celebrities have become tastemakers, shaping our cultural preferences. However, social media has also created new challenges, such as: The entertainment and media (E&M) industry is undergoing