Pitch Anything An Innovative Method For Presenting Persuading And Winning The Deal Install Direct
It was a typical Monday morning at the marketing firm of Smith & Co. The team was gathered around the conference table, brainstorming ideas for a potential new client pitch. The client, a large tech startup, was looking for a innovative way to present their new product and win the deal.
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Neocortex
Most presenters pitch to the —the logical, analytical part of the prospect's brain. They use data, spreadsheets, and complex features. The problem? Every piece of information must first pass through the Croc Brain (the primitive, survival-oriented brain). It was a typical Monday morning at the
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal a large tech startup