Rokeach M. -1973-. The Nature Of: Human Values. New York Fix Free Press
The Enduring Legacy of Milton Rokeach: Understanding Human Values
- College students ranked "A Sense of Accomplishment" higher than "Salvation."
- Police officers ranked "National Security" and "Obedient" higher than "Imaginative."
- Religious attenders ranked "Salvation" and "Forgiving" highest, while "Pleasure" ranked near the bottom.
- Education: Higher education correlates with higher ranking of “broadminded,” “logical,” “intellectual,” and lower ranking of “obedient.”
- Age: Older cohorts rank “salvation” and “national security” higher; younger rank “exciting life” and “equality” higher.
- Gender: Women rank “loving,” “forgiving,” “helpful” higher; men rank “ambitious,” “logical,” “independent” higher.
- Political ideology: Self-identified conservatives value “national security,” “obedience,” “clean” more; liberals value “equality,” “broadminded,” “courageous” more.
The Nature of Human Values is available from Free Press (New York, 1973). For the modern reader, pair it with the original Rokeach Value Survey (freely available online) and take the test before you read the book. You may be surprised by what you rank at #1.
The Nature of Human Values (1973): Milton Rokeach’s Framework Published in 1973 by The Free Press, Milton Rokeach’s The Nature of Human Values is a landmark text in social psychology. It The Enduring Legacy of Milton Rokeach: Understanding Human
Rokeach emphasizes that ranking forces trade-offs, revealing true hierarchical priorities rather than socially desirable inflation. College students ranked "A Sense of Accomplishment" higher
- Contextual limitations: Rokeach's theory may be too narrow, neglecting the impact of situational and environmental factors on value expression.
- Cultural bias: The RVS may reflect a Western, individualistic bias, potentially limiting its applicability across diverse cultural contexts.