Milton Rokeach's 1973 work, The Nature of Human Values , is a cornerstone of social psychology that redefined how we understand the relationship between beliefs and behavior. Departing from the traditional focus on "attitudes," Rokeach argued that values are the true central core of personality and the primary drivers of human action. Defining the Value System
is more than just a hunt for a digital file. It is a gateway to one of the most cited theoretical frameworks in social psychology, cross-cultural studies, and consumer behavior. rokeach m 1973 the nature of human values pdf