Use bold text to highlight key phrases and data points. This allows a "scanner" to catch the gist of the story just by reading the bolded words.
A closing sentence that summarizes the takeaway or the next step (the "Call to Action"). Smart Brevity Pdf
The official platform for the methodology often shares templates and best-practice guides for internal communications. University of Illinois Urbana-Champaign draft a sample email using these Smart Brevity principles for a specific topic? Smart Brevity — Deep Overview (PDF-ready) 3
: Identify the most important takeaway immediately so the reader understands the "why". Bullet Points The bottom line: A closing sentence that summarizes
You might think this is just "common sense." It is not. It is cognitive psychology.
: Avoid wordy nominalizations and redundancies; use strong verbs to keep prose concise. Conversational Tone