The webcam industry emerged in the early 2000s as broadband internet became widespread, allowing real‑time audiovisual communication between performers and viewers. Cam models—individuals who broadcast live performances from private studios or homes—have since built multi‑million‑dollar marketplaces such as Chaturbate, MyFreeCams, and LiveJasmin. Within this ecosystem, Veronika Sorokina has become a recognizable name. Although not a mainstream celebrity, she exemplifies how modern cam performers navigate personal branding, audience engagement, and the economics of digital sex work.