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Media Expansion

: Beyond traditional TV, the company collaborates on web novels and international productions, such as Mr. Trot Japan . Popular Media Context Based on the structure, this looks like it could be:

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The Shift in "Tastemakers"

: Historically, figures like Ed Sullivan controlled what became popular. Today, creators on platforms like TikTok and YouTube can reach millions independently, though they are often eventually absorbed by traditional media giants.