Enter the "influencer." A 22-year-old in their bedroom with a ring light can command a larger daily audience than a cable news network. Platforms like YouTube and Twitch have created a new class of celebrity that feels "authentic" precisely because of its rawness. We don't follow gamers because they have perfect lighting; we follow them because they scream when they lose, they cry when they win, and they talk to us directly in the chat.
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The result is a strange pop culture landscape where the most successful piece of entertainment last year wasn't a film or a TV show—it was the Glicked phenomenon (the meme-fueled double feature of Gladiator II and Wicked ). The movie wasn't the content. The "Junk Food" Era: Why Our Favorite Shows